The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction.

The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction.

ग्रंथसूची विवरण
में प्रकाशित:Journal of the academy of marketing science V. 42, 1 (2014).
मुख्य लेखक: Johnson, Jeff S.
स्वरूप: लेख
भाषा:English
विषय:
Product line breadth.
Number of product lines.
Sales force structure.
Role theory.
Schema theory.
Nonlinear.
Structural equations modeling.