The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction.

The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction.

מידע ביבליוגרפי
הוצא לאור ב:Journal of the academy of marketing science V. 42, 1 (2014).
מחבר ראשי: Johnson, Jeff S.
פורמט: Article
שפה:English
נושאים:
Product line breadth.
Number of product lines.
Sales force structure.
Role theory.
Schema theory.
Nonlinear.
Structural equations modeling.