The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction.

The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction.

Bibliographische Detailangaben
Veröffentlicht in:Journal of the academy of marketing science V. 42, 1 (2014).
1. Verfasser: Johnson, Jeff S.
Format: Artikel
Sprache:English
Schlagworte:
Product line breadth.
Number of product lines.
Sales force structure.
Role theory.
Schema theory.
Nonlinear.
Structural equations modeling.