The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction.

The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of the academy of marketing science V. 42, 1 (2014).
Prif Awdur: Johnson, Jeff S.
Fformat: Erthygl
Iaith:English
Pynciau:
Product line breadth.
Number of product lines.
Sales force structure.
Role theory.
Schema theory.
Nonlinear.
Structural equations modeling.