Resource-based theory in marketing.

Bibliografske podrobnosti
izdano v:	Journal of the academy of marketing science V. 42, 1 (2014).
Glavni avtor:	Kozlenkova, Irina V.
Format:	Article
Jezik:	English
Teme:	Resource-based theory (RBT). Resource-based view (RBV). Dynamic capability theory. Marketing assets. Marketing resources. VRIO.