Resource-based theory in marketing.

Dettagli Bibliografici
Pubblicato in:	Journal of the academy of marketing science V. 42, 1 (2014).
Autore principale:	Kozlenkova, Irina V.
Natura:	Articolo
Lingua:	English
Soggetti:	Resource-based theory (RBT). Resource-based view (RBV). Dynamic capability theory. Marketing assets. Marketing resources. VRIO.