Resource-based theory in marketing.

Detalles Bibliográficos
Publicado en:	Journal of the academy of marketing science V. 42, 1 (2014).
Autor Principal:	Kozlenkova, Irina V.
Formato:	Artigo
Idioma:	English
Subjects:	Resource-based theory (RBT). Resource-based view (RBV). Dynamic capability theory. Marketing assets. Marketing resources. VRIO.