Resource-based theory in marketing.

Sonraí bibleagrafaíochta
Foilsithe in:	Journal of the academy of marketing science V. 42, 1 (2014).
Príomhchruthaitheoir:	Kozlenkova, Irina V.
Formáid:	Alt
Teanga:	English
Ábhair:	Resource-based theory (RBT). Resource-based view (RBV). Dynamic capability theory. Marketing assets. Marketing resources. VRIO.