Resource-based theory in marketing.

Resource-based theory in marketing.

Bibliografiset tiedot
Julkaisussa:Journal of the academy of marketing science V. 42, 1 (2014).
Päätekijä: Kozlenkova, Irina V.
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Resource-based theory (RBT).
Resource-based view (RBV).
Dynamic capability theory.
Marketing assets.
Marketing resources.
VRIO.