Resource-based theory in marketing.

Библиографические подробности
Опубликовано в::	Journal of the academy of marketing science V. 42, 1 (2014).
Главный автор:	Kozlenkova, Irina V.
Формат:	Статья
Язык:	English
Предметы:	Resource-based theory (RBT). Resource-based view (RBV). Dynamic capability theory. Marketing assets. Marketing resources. VRIO.