Resource-based theory in marketing.

Bibliografische gegevens
Gepubliceerd in:	Journal of the academy of marketing science V. 42, 1 (2014).
Hoofdauteur:	Kozlenkova, Irina V.
Formaat:	Artikel
Taal:	English
Onderwerpen:	Resource-based theory (RBT). Resource-based view (RBV). Dynamic capability theory. Marketing assets. Marketing resources. VRIO.