Sports marketing a strategic perspective
"Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every...
| Autores principales: | , |
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| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
London
Routledge, Taylor & Francis Group
2015.
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| Edición: | Fifth edition. |
| Materias: |