Sports marketing a strategic perspective
"Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every...
| Egile Nagusiak: | , |
|---|---|
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
London
Routledge, Taylor & Francis Group
2015.
|
| Edizioa: | Fifth edition. |
| Gaiak: |