Sports and entertainment marketing
Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts in this expanded, updated edition. Throughout the book, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. The text addresses current trends in...
| Những tác giả chính: | , |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Boston, MA
South-Western/Cengage Learning
2016.
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| Phiên bản: | 4e. |
| Những chủ đề: |