Sports and entertainment marketing

Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts in this expanded, updated edition. Throughout the book, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. The text addresses current trends in...

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Bibliographic Details
Main Authors: Kaser, Ken (Author), Oelkers, Dotty Boen (Author)
Resource Type: Book
Published: Boston, MA South-Western/Cengage Learning 2016.