Managing customer experience and relationships a strategic framework

Managing customer experience and relationships a strategic framework

Bibliographic Details
Main Authors: Peppers, Don (Author), Rogers, Martha 1952- (Author)
Format: Book
Published: Hoboken, New Jersey Wiley [2017]
Edition:Third edition.
Series:Wiley corporate F&A series
Subjects:
Customer relations > Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems > Marketing.