Managing customer experience and relationships a strategic framework

Managing customer experience and relationships a strategic framework

Detaylı Bibliyografya
Asıl Yazarlar: Peppers, Don (Yazar), Rogers, Martha 1952- (Yazar)
Materyal Türü: Kitap
Baskı/Yayın Bilgisi: Hoboken, New Jersey Wiley [2017]
Edisyon:Third edition.
Seri Bilgileri:Wiley corporate F&A series
Konular:
Customer relations > Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems > Marketing.