Managing customer experience and relationships a strategic framework

Managing customer experience and relationships a strategic framework

Détails bibliographiques
Auteurs principaux: Peppers, Don (Auteur), Rogers, Martha 1952- (Auteur)
Format: Livre
Publié: Hoboken, New Jersey Wiley [2017]
Édition:Third edition.
Collection:Wiley corporate F&A series
Sujets:
Customer relations > Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems > Marketing.