Managing customer experience and relationships a strategic framework

Detalles Bibliográficos
Autores principales:	Peppers, Don (Autor), Rogers, Martha 1952- (Autor)
Formato:	Libro
Publicado:	Hoboken, New Jersey Wiley [2017]
Edición:	Third edition.
Colección:	Wiley corporate F&A series
Materias:	Customer relations > Management. Consumers' preferences. Relationship marketing. Information storage and retrieval systems > Marketing.