Managing customer experience and relationships a strategic framework

Managing customer experience and relationships a strategic framework

Dettagli Bibliografici
Autori principali: Peppers, Don (Autore), Rogers, Martha 1952- (Autore)
Natura: Libro
Pubblicazione: Hoboken, New Jersey Wiley [2017]
Edizione:Third edition.
Serie:Wiley corporate F&A series
Soggetti:
Customer relations > Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems > Marketing.