Managing customer experience and relationships a strategic framework

Bibliografische gegevens
Hoofdauteurs:	Peppers, Don (Auteur), Rogers, Martha 1952- (Auteur)
Formaat:	Boek
Gepubliceerd in:	Hoboken, New Jersey Wiley [2017]
Editie:	Third edition.
Reeks:	Wiley corporate F&A series
Onderwerpen:	Customer relations > Management. Consumers' preferences. Relationship marketing. Information storage and retrieval systems > Marketing.