Managing customer experience and relationships a strategic framework

Managing customer experience and relationships a strategic framework

Bibliographische Detailangaben
Hauptverfasser: Peppers, Don (VerfasserIn), Rogers, Martha 1952- (VerfasserIn)
Format: Buch
Veröffentlicht: Hoboken, New Jersey Wiley [2017]
Ausgabe:Third edition.
Schriftenreihe:Wiley corporate F&A series
Schlagworte:
Customer relations > Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems > Marketing.