Managing customer experience and relationships a strategic framework

Managing customer experience and relationships a strategic framework

Dades bibliogràfiques
Autors principals: Peppers, Don (Autor), Rogers, Martha 1952- (Autor)
Format: Llibre
Publicat: Hoboken, New Jersey Wiley [2017]
Edició:Third edition.
Col·lecció:Wiley corporate F&A series
Matèries:
Customer relations > Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems > Marketing.