Managing customer experience and relationships a strategic framework

Managing customer experience and relationships a strategic framework

书目详细资料
Main Authors: Peppers, Don (Author), Rogers, Martha 1952- (Author)
格式: 图书
出版: Hoboken, New Jersey Wiley [2017]
版:Third edition.
丛编:Wiley corporate F&A series
主题:
Customer relations > Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems > Marketing.