Managing customer experience and relationships a strategic framework

Managing customer experience and relationships a strategic framework

Detalhes bibliográficos
Principais autores: Peppers, Don (Autor), Rogers, Martha 1952- (Autor)
Formato: Livro
Publicado em: Hoboken, New Jersey Wiley [2017]
Edição:Third edition.
coleção:Wiley corporate F&A series
Assuntos:
Customer relations > Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems > Marketing.