Managing customer experience and relationships a strategic framework

Managing customer experience and relationships a strategic framework

ग्रंथसूची विवरण
मुख्य लेखकों: Peppers, Don (लेखक), Rogers, Martha 1952- (लेखक)
स्वरूप: पुस्तक
प्रकाशित: Hoboken, New Jersey Wiley [2017]
संस्करण:Third edition.
श्रृंखला:Wiley corporate F&A series
विषय:
Customer relations > Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems > Marketing.