Multilevel models for norms in consumer acceptability surveys

Abstract (Assessment of concept or product, decision-making, budgeting, and innovative strategies in market research benefit from the comparison of survey scores of some attributes to norms. Multilevel models are used to estimate norms from consumer acceptability surveys. Random coefficient model at...

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Tác giả chính: Bangos, Cathy Cutad (Tác giả)
Định dạng: Luận văn
Ngôn ngữ:English
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