Multilevel models for norms in consumer acceptability surveys

Abstract (Assessment of concept or product, decision-making, budgeting, and innovative strategies in market research benefit from the comparison of survey scores of some attributes to norms. Multilevel models are used to estimate norms from consumer acceptability surveys. Random coefficient model at...

Full description

Bibliographic Details

Main Author:	Bangos, Cathy Cutad (Author)
Resource Type:	Thesis
Language:	English
Subjects:	Consumer credit. Credit management.