Advertising media planning a brand management approach

Détails bibliographiques
Auteurs principaux: Kelley, Larry D. 1955- (Auteur), Sheehan, Kim (Auteur), Jugenheimer, Donald W. (Auteur)
Resource Type: Livre
Langue:English
Publié: New York Routledge, Taylor & Francis Group 2015.
Édition:Fourth edition.
Sujets:

College of Arts and Letters (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
CAL-12944 HF 5826.5 / K45 2015 Regular Circulation On-Shelf

College of Mass Communication (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
MC-26146 HF 5826.5 / K45 2015 Regular Circulation On-Shelf