Advertising media planning a brand management approach

Bibliographic Details
Main Authors: Kelley, Larry D. 1955- (Author), Sheehan, Kim (Author), Jugenheimer, Donald W. (Author)
Resource Type: Book
Language:English
Published: New York Routledge, Taylor & Francis Group 2015.
Edition:Fourth edition.
Subjects:

College of Arts and Letters (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
CAL-12944 HF 5826.5 / K45 2015 Regular Circulation On-Shelf

College of Mass Communication (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
MC-26146 HF 5826.5 / K45 2015 Regular Circulation On-Shelf