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Sheehan, Kim
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Sheehan, Kim
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Advertising media planning a brand management approach
by
Kelley, Larry D. 1955-
,
Dobias, Lisa
,
Sheehan, Kim Bartel 1958-
,
Koranda, David E.
Published 2023
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2
Advertising media planning a brand management approach
by
Kelley, Larry D. 1955-
,
Sheehan, Kim
,
Jugenheimer, Donald W.
Published 2015
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3
Controversies in contemporary advertising
by
Sheehan, Kim
Published 2014
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4
Controversies in contemporary advertising
by
Sheehan, Kim Bartel
Published 2004
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5
Using qualitative research in advertising strategies, techniques, and applications
by
Morrison, Margaret A.
,
Haley, Eric
,
Sheehan, Kim Bartel
,
Taylor, Ronald E.
Published 2002
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Related Subjects
Advertising
Advertising media planning
Brand name products
Marketing
Market research
Methodology
Qualitative research
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