The Psychology of design creating consumer appeal

The Psychology of design creating consumer appeal

Detalhes bibliográficos
Outros Autores: Batra, Rajeev (Editor), Seifert, Colleen M. (Editor), Brei, Diann (Editor)
Formato: Livro
Idioma:English
Publicado em: New York Routledge 2016.
Assuntos:
Product design.
Marketing > Psychological aspects.