The Psychology of design creating consumer appeal

The Psychology of design creating consumer appeal

Detalles Bibliográficos
Outros autores: Batra, Rajeev (Editor), Seifert, Colleen M. (Editor), Brei, Diann (Editor)
Formato: Libro
Idioma:English
Publicado: New York Routledge 2016.
Subjects:
Product design.
Marketing > Psychological aspects.