Case study: Competing with a Goliath A Peruvian apparel company struggles to position itself against a global brand.

Case study: Competing with a Goliath A Peruvian apparel company struggles to position itself against a global brand.

Detalhes bibliográficos
Publicado no:Harvard Business Review V. 94, 1-5, 7/8,9-12 (2016).
Autor principal: Avery, Jill
Formato: Artigo
Idioma:English
Assuntos:
Focus groups.
Market research.
Clothing industry.
Brand image.
Case studies.