Case study: Competing with a Goliath A Peruvian apparel company struggles to position itself against a global brand.

Bibliographic Details
Published in:	Harvard Business Review V. 94, 1-5, 7/8,9-12 (2016).
Main Author:	Avery, Jill
Format:	Article
Language:	English
Subjects:	Focus groups. Market research. Clothing industry. Brand image. Case studies.