Case study: Competing with a Goliath A Peruvian apparel company struggles to position itself against a global brand.

Case study: Competing with a Goliath A Peruvian apparel company struggles to position itself against a global brand.

書誌詳細
出版年:Harvard Business Review V. 94, 1-5, 7/8,9-12 (2016).
第一著者: Avery, Jill
フォーマット: 論文
言語:English
主題:
Focus groups.
Market research.
Clothing industry.
Brand image.
Case studies.