Product development a structured approach to consumer product development, design, and manufacture

Manylion Llyfryddiaeth
Prif Awduron:	Mital, Anil (Awdur), Desai, Anoop (Awdur), Subramanian, Anand (Awdur), Mital, Aashi (Awdur)
Fformat:	Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	Amsterdam, Netherlands Elsevier 2014.
Rhifyn:	Second edition.
Pynciau:	New products > Management. New products > Marketing. Strategic planning.