Product development a structured approach to consumer product development, design, and manufacture

Detalhes bibliográficos
Main Authors:	Mital, Anil (Author), Desai, Anoop (Author), Subramanian, Anand (Author), Mital, Aashi (Author)
Formato:	Livro
Idioma:	English
Publicado em:	Amsterdam, Netherlands Elsevier 2014.
Edição:	Second edition.
Assuntos:	New products > Management. New products > Marketing. Strategic planning.