Product development a structured approach to consumer product development, design, and manufacture

Product development a structured approach to consumer product development, design, and manufacture

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Bibliographic Details
Main Authors: Mital, Anil (Author), Desai, Anoop (Author), Subramanian, Anand (Author), Mital, Aashi (Author)
Format: Book
Language:English
Published: Amsterdam, Netherlands Elsevier 2014.
Edition:Second edition.
Subjects:
New products > Management.
New products > Marketing.
Strategic planning.