Product development a structured approach to consumer product development, design, and manufacture

Detalles Bibliográficos
Autores principales:	Mital, Anil (Autor), Desai, Anoop (Autor), Subramanian, Anand (Autor), Mital, Aashi (Autor)
Formato:	Libro
Lenguaje:	English
Publicado:	Amsterdam, Netherlands Elsevier 2014.
Edición:	Second edition.
Materias:	New products > Management. New products > Marketing. Strategic planning.