Risks, rewards, and responses towards a risk-aversion model of brand loyalty

Podrobná bibliografie
Hlavní autor: Ilano, Arturo Benedicto M.
Médium: Kniha
Jazyk:English
Vydáno: Quezon City Cesar E. A. Virata School of Business, University of the Philippines c2016.
Edice:UPVSB faculty grant lecture : 16-06
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