Risks, rewards, and responses towards a risk-aversion model of brand loyalty

Bibliografske podrobnosti
Glavni avtor: Ilano, Arturo Benedicto M.
Format: Knjiga
Jezik:English
Izdano: Quezon City Cesar E. A. Virata School of Business, University of the Philippines c2016.
Serija:UPVSB faculty grant lecture : 16-06
Teme: