Risks, rewards, and responses towards a risk-aversion model of brand loyalty
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| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Quezon City
Cesar E. A. Virata School of Business, University of the Philippines
c2016.
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| Col·lecció: | UPVSB faculty grant lecture : 16-06
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| Matèries: |