Risks, rewards, and responses towards a risk-aversion model of brand loyalty

Bibliografiske detaljer
Hovedforfatter: Ilano, Arturo Benedicto M.
Format: Bog
Sprog:English
Udgivet: Quezon City Cesar E. A. Virata School of Business, University of the Philippines c2016.
Serier:UPVSB faculty grant lecture : 16-06
Fag: