Advertising in the aging society understanding representations, practitioners, and consumers in Japan

Advertising in the aging society understanding representations, practitioners, and consumers in Japan

Détails bibliographiques
Auteurs principaux: Prieler, Michael (Auteur), Kohlbacher, Florian (Auteur)
Format: Livre
Langue:English
Publié: Houndmills, Basingstoke, Hampshire Palgrave Macmillan [2016].
Sujets:
Advertising > Japan.
Population aging > Japan.
Older consumers > Japan.
Consumer behavior > Japan.