Advertising in the aging society understanding representations, practitioners, and consumers in Japan

Advertising in the aging society understanding representations, practitioners, and consumers in Japan

Bibliografische gegevens
Hoofdauteurs: Prieler, Michael (Auteur), Kohlbacher, Florian (Auteur)
Formaat: Boek
Taal:English
Gepubliceerd in: Houndmills, Basingstoke, Hampshire Palgrave Macmillan [2016].
Onderwerpen:
Advertising > Japan.
Population aging > Japan.
Older consumers > Japan.
Consumer behavior > Japan.