Services marketing people, technology, strategy

Bibliografski detalji
Glavni autori:	Wirts, Jochen (Autor), Lovelock, Christopher H. (Autor)
Format:	Knjiga
Jezik:	engleski
Izdano:	New Jersey World Scientific [2016]
Izdanje:	Eighth edition.
Teme:	Marketing > Management. Professions > Marketing. Service industries > Marketing. Customer services > Marketing.