Services marketing people, technology, strategy

Dades bibliogràfiques
Autors principals:	Wirts, Jochen (Autor), Lovelock, Christopher H. (Autor)
Format:	Llibre
Idioma:	English
Publicat:	New Jersey World Scientific [2016]
Edició:	Eighth edition.
Matèries:	Marketing > Management. Professions > Marketing. Service industries > Marketing. Customer services > Marketing.