Services marketing people, technology, strategy

书目详细资料
Main Authors:	Wirts, Jochen (Author), Lovelock, Christopher H. (Author)
格式:	图书
语言:	英语
出版:	New Jersey World Scientific [2016]
版:	Eighth edition.
主题:	Marketing > Management. Professions > Marketing. Service industries > Marketing. Customer services > Marketing.