Services marketing people, technology, strategy

Services marketing people, technology, strategy

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Bibliografiske detaljer
Main Authors: Wirts, Jochen (Author), Lovelock, Christopher H. (Author)
Format: Bog
Sprog:English
Udgivet: New Jersey World Scientific [2016]
Udgivelse:Eighth edition.
Fag:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.