How I did it...The CEO of Bolthouse farms on making carrots cool.

书目详细资料
发表在:	Harvard Business Review V. 93, 1-5,9-12 (2015).
主要作者:	Dunn, Jeffrey
格式:	文件
语言:	English
主题:	Chief executive officers. Strategic management. Carrots. Market strategy. Nutrition. Food products. Advertising campaigns. Corporate profiles. Management styles.