How I did it...The CEO of Bolthouse farms on making carrots cool.

Bibliographic Details
Published in:	Harvard Business Review V. 93, 1-5,9-12 (2015).
Main Author:	Dunn, Jeffrey
Format:	Article
Language:	English
Subjects:	Chief executive officers. Strategic management. Carrots. Market strategy. Nutrition. Food products. Advertising campaigns. Corporate profiles. Management styles.