How I did it...The CEO of Bolthouse farms on making carrots cool.

How I did it...The CEO of Bolthouse farms on making carrots cool.

מידע ביבליוגרפי
הוצא לאור ב:Harvard Business Review V. 93, 1-5,9-12 (2015).
מחבר ראשי: Dunn, Jeffrey
פורמט: Article
שפה:English
נושאים:
Chief executive officers.
Strategic management.
Carrots.
Market strategy.
Nutrition.
Food products.
Advertising campaigns.
Corporate profiles.
Management styles.