How I did it...The CEO of Bolthouse farms on making carrots cool.

Podrobná bibliografie
Vydáno v:	Harvard Business Review V. 93, 1-5,9-12 (2015).
Hlavní autor:	Dunn, Jeffrey
Médium:	Článek
Jazyk:	English
Témata:	Chief executive officers. Strategic management. Carrots. Market strategy. Nutrition. Food products. Advertising campaigns. Corporate profiles. Management styles.