How I did it...The CEO of Bolthouse farms on making carrots cool.

Dades bibliogràfiques
Publicat a:	Harvard Business Review V. 93, 1-5,9-12 (2015).
Autor principal:	Dunn, Jeffrey
Format:	Article
Idioma:	English
Matèries:	Chief executive officers. Strategic management. Carrots. Market strategy. Nutrition. Food products. Advertising campaigns. Corporate profiles. Management styles.